THE PALM OIL INDUSTRY IS A MAJOR PILLAR OF THE MALAYSIAN ECONOMY AND IT CONTRIBUTES TOWARDS ECONOMIC PROSPERITY AND DEVELOPMENT THROUGH ITS SUBSTANTIAL EXPORT EARNINGS AND EMPLOYMENT.
The Love MY Palm Oil campaign is an initiative by theMinistry of Primary Industries, undertaken by theMalaysian Palm Oil Council to instil pride and greater appreciation of the benefits of Malaysian palm oil. The campaign focuses on socio-economic, health, nutrition,food, environment and non-food aspects of palm oil.
This year-long campaign encompasses promotional activities at the national level through educational elements combining visual appeal, aesthetic value and social media platforms. It also engages Malaysians from all walks of life through various community-based events.
This campaign is supported by our Prime Minister, YAB Tun Dr. Mahathir Mohamad, in a special video message to drive home the importance of Malaysian palm oil to all of us.
LOVE MY PALM OIL CAMPAIGN
Why it is important
Malaysians must be united to defend our industry.
There are 650,000 small farmers whose livelihood depends on this industry. The industry is a major pillar of the Malaysian economy and it contributes towards economic prosperity
and development through its substantial exportearnings and employment.
We need to unite and spread the right message about palm oil to our family, friends and colleagues, and through social media.
SUPPORT OUR LOVE MY PALM OIL CAMPAIGN!